Era of Online Store Trend
Trading transactions in a number of conventional retail markets are getting decreased. Glodok was once the largest electronic market in Indonesia. WTC Mangga Dua was once the largest computer sales center in Indonesia. Roxy Square was once a mobile phone mall. These malls have a lot of stalls closed by its owner now.
Many conventional retailers moving to online store. They can online from home, so no need of physical store.
Online store conveniences attract many retailers into online market. Online selling is considered more efficient, save stall rent cost millions of rupiah monthly.
Store is limited by opening hour. While online store is open 24 hours available for consumer to shop. Owner have to hire employees as shop kepper. With online store, owner just sit relax wait for order notification and deliver goods.
Consumer shift from conventional store to online store caused by mobile phone. Mobile phone is a must have gadget for every young generation.